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Online Orientation Session on

Content Marketing 101: Art of Storytelling & its Importance Today

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  • About the Webinar


    60 mins


    September 13, 2019


    3:00 pm

    Who is the Speaker?

    Debdatta heads the Branded Content for Money Control. She has been a business journalist for close to a decade. She has worked with some of the most prestigious news organisations in the country, including The Hindu Business Line, NDTV Profit and ET Now, covering a wide variety of matters including Indian corporate houses, government's macroeconomic policies, business frauds and scams such as the Satyam fraud, the 2G scam case, and the mining scam case at the Supreme Court. She strongly believes that the future of journalism lies in the digital space.

    Debdatta Das

    Key Takeaways
    • What is storytelling?
    • Why is it important?
    • Tips to master storytelling for your brand
    • Examples to showcase how storytelling worked for brands

    Session Agenda

    Humans, by nature, are attracted to stories. For time immemorial, people have been conveying their history, way of life, culture, arts and traditions through stories. However, stories are important even for business. In business, storytelling becomes an intrinsic tool to convey the right positioning of your product to consumers. Brands that have a strong story attached to their value systems, are the ones most likely to succeed. Effective storytelling can create value not only for your product, but help your firm gain competitive advantage, by being seen in the right light, leading to positive impacts on profits.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists