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About the Webinar
Duration
60 mins
Day
May 26, 2017
Time
3:00 pm
Who is the Speaker?
Multi-dimensional Business Development Head, Product Manager & Business Head with Technical, Financial Depth, Creative Flair and an ability to continuously deliver Great Products, Disruptive Platforms, and Scalable Businesses.
Rated as one of the top executives in the advertising and marketing industry in India, Hemant has an accumulated experience of about 19 years in Sales, Business Development and Business Management in the Indian market. A substantial part of his experience has been as a Founder/Founder Member of Startup Businesses where each of the businesses has been scaled and are sustained today as large brands/enterprises in the country.
Hemant's experience spans across Digital, TV and integrated Media Platforms and within some of the top media brands in India at the key position(s). With an expansive spread of experience, he brings to the table a highly effective network with the decision makers at CXO level across the Indian Media & Entertainment Industry.
Coupled with the above, Hemant is passionate about creating an environment that attracts, nurtues and manages smart, talented teams where they can succeed st scale and have demonstrated almost negligible attrition rates in the past amongst the teams in the respective organizations as per his experience.
Hemant can be best described as curious, not satisfied with status quo, self-directed, a believer in the power of collaboration and one who attributes profound importance to all things tech, digital & connected.
Hemant Arora
Key Takeaways
In this webinar, we are going to:
- Break down Content Marketing to its simplest form by way of discussing the basic consumer behavior patterns.
- Deep dive into the four pillars of Content Marketing – Brands (understanding), Content (derived language), Engagement (content distribution) & Results (short & the long term Impact).
- Finally, how to build a robust ecosystem for driving Content Marketing within an organization.
Session Agenda
Content Marketing is the latest buzzword in the Advertising Industry across the globe. The amount spent on Content Marketing is growing rapidly with an estimate of US$ 135 Bn across the globe.
As it becomes more and more scientific both from the perspective of Content Marketing metrics to advanced technologies such as Neuro Mapping to predict consumer response to a particular format; there are only a few campaigns that stand out, are remembered and deliver the business objectives that they were supposed to achieve.
With the above session, we will deep dive into the essentials of a successful campaign looking at it from a perspective of Marketing and from the lens of Content Marketing Sellers, Buyers, and Creators.
Who Should Attend?
