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Online Orientation Session on

Content Marketing: Unlock the key to Digital Marketing Success in 2017

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  • About the Webinar

    Duration

    60 mins

    Day

    January 20, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Virginia Sharma is the Director of Marketing Solutions at LinkedIn India.

    As part of the senior leadership team at LinkedIn India, Virginia’s focus is to help leading enterprises and marketers meaningfully engage with professionals on the LinkedIn platform, with relevant and valuable content. She leads a sales team who consult marketers and agencies create and execute high-impact content marketing campaigns.

    Virginia has been a marketer all her life. Before this role, she was the Director, Marketing for LinkedIn APAC, where she designed and drove effective marketing campaigns to grow the LinkedIn Talent Solutions Business. Virginia started her career at IBM and held several marketing leadership positions across North America, APAC and India, including Vice President of Marketing and Communications for IBM India/South Asia. Before joining LinkedIn, she had to her credit 15 years of experience in the marketing industry and has won several awards including Asia’s Most Influential CMOs in 2015 by CMO Asia.

    An alumnus of New York University, Virginia is a global marketer who brings extensive business and leadership experience to her role at LinkedIn.

     

    Virginia Sharma

    Key Takeaways
    • Understand why content marketing will be an indispensable skill set for marketers in India.
    • Learn the basics of how to approach and set up a content strategy.
    • Helpful resources and guides to get you started on your content marketing journey.

    Session Agenda

    64% of India marketers say that Content Marketing is a core ingredient for brand awareness, and over 53% mention that it helps in attracting and retaining customers*. At the same time, Indian marketers grapple with a core understanding of the craft and resources on how to leverage content marketing.

    In this one-hour webinar, you will learn why content marketing is a skill every marketer should look at going into 2017, as well as how you can get started on your content journey. We will also cover a few case studies on how brands have successfully reached their marketing and business goals using content as their primary lever.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists