Content Marketing: Unlock the key to Digital Marketing Success in 2017

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    Duration : 60 mins

    64% of India marketers say that Content Marketing is a core ingredient for brand awareness, and over  53% mention that it helps in attracting and retaining customers*. At the same time, Indian marketers grapple with a core understanding of the craft and resources on how to leverage content marketing.

    In this one-hour webinar, you will learn why content marketing is a skill every marketer should look at going into 2017, as well as how you can get started on your content journey. We will also cover a few case studies on how brands have successfully reached their marketing and business goals using content as their primary lever.

    Key Takeaways:

    1. Understand why content marketing will be an indispensable skill set for marketers in India.
    2. Learn the basics of how to approach and set up a content strategy.
    3. Helpful resources and guides to get you started on your content marketing journey.

    Webinar Leader

    Virginia Sharma

    Director, Marketing Solutions, LinkedIn India