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Content Marketing: Your Key to Success in Digital Marketing

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  • About the Webinar


    60 Minutes


    March 26, 2014


    9:30 am

    Who is the Speaker?

    Aloke Bajpai is's Co-Founder and CEO. Aloke graduated from IIT Kanpur in 2001 and started his career at Amadeus in Europe where he held key product and technology roles, building and managing large scale web-based products and networks for the first four years of his career. He then went to INSEAD for his MBA, and returned to India to launch in 2007. Under Aloke's leadership over the last 7 years, ixigo has gone from a bootstrapped startup to India's leading travel search and planning business, with over 2.5 million active users every month across mobile and web. Aloke is a TiE charter member and a mentor and advisor with several startups and accelerators.


    Content Marketing: Your Key to Success in Digital Marketing

    Aloke Bajpai

    Key Takeaways

    Key Questions answered through this Webinar:-

    • What is Content Marketing?
    • How do you use content marketing / inbound marketing to grow organic reach?
    • How do you come up with viral content?
    • How do you distribute content in a way that maximizes reach and impact?
    • How can you make your content rank in social & search?
    • What are some tips and tricks for increasing likeability/shareability of content?
    • Examples from real companies

    Session Agenda

    Content Marketing has become one of the most valuable and effective growth hacking techniques for digital marketers in today’s world.

    This interactive Webinar can help you understand the role of Content Marketing as a part of your Digital Marketing strategy.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists