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Content – the true maker or breaker of social media success

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  • About the Webinar


    60 Minutes


    December 18, 2013


    9:30 am

    Who is the Speaker?

    Sandhya Sadananda is a PR & Communications professional with over a decades’ experience in the Communications industry, where she has experienced the entire gamut of being with an agency to orchestrating things from the corporate side of the fence to heading her own agency.
    Sandhya’s experience in the communications industry spans various sectors including lifestyle, personal care, telecom, FMCG and IT amongst others. She started her career in 2000 with IT specialist PR agency, 20:20 Media where she played an instrumental role in launching the internationally renown Linux company, Red Hat, in India. She then moved to work on the Lifestyle, Entertainment and Telecom sectors with Genesis Burson-Marsteller and worked on brands and properties like the Lakme India Fashion Week, Set Max and Vodafone amongst others.

    In her current avatar, Sandhya is a Head Maven at Windchimes Communications and heads Client Servicing at the organization. In her role, Sandhya leads the client servicing team at Windchimes to come up with interesting social media innovations for brands like Infosys, HDFC Bank, Aegon Religare, Ponds, ITC Hotels, CII – ITC, Delhi Airport, Cairn India, Lakme and HCL amongst others. Sandhya also spearheads the online reputation management efforts of the organization for companies like Hindustan Unilever and GMR Group amongst others.


    Content – the true maker or breaker of social media success

    Sandhya Sadananda

    Key Takeaways
    • How is content for social media different from content for other communication platforms?
    • The different types of content (textual & audio-visual) on social media
    • Customizing content for different platforms
    • How to get your tonality right through content on social media?

    Session Agenda

    Content, now more than ever, is defining how successful will a brand’s social media presence be. It is unfortunate, however, to see the inattention that the role of content is given in planning & execution of a brand’s social media strategy.
    This interactive Webinar will give you insights into how you can effectively use content to build your brand on social media and the pointers you need to keep in mind to ensure social media success through content.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists