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Conversion Optimization: How to double your revenue and profits from your site?
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Course: Digital Marketing Master Course
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About the Webinar
Duration
60 Minutes
Day
July 5, 2014
Time
9:30 am
Who is the Speaker?
Manuj Bajaj is SEM & Inbound Marketing Lead Trainer at Digital Vidya.
Manuj Bajaj is a solution strategist, online marketing consultant, author, speaker and digital marketing coach with over 17 years of experience. He’s been a trusted advisor and business growth strategist to businesses from the SMB level all the way up to large enterprises.
He has been exceptionally successful at what he does for others and as a result has produced dozens of success stories. He has turned-around various business initiatives in the online space from total disaster and loss making ventures to profitable ones.
He has an incredible wealth and depth of knowledge that is mostly derived from first-hand experience while working in different industries.
- Degree in Electrical Engineering from Delhi College of Engineering (DCE).
- PPC and other digital marketing consulting for companies ranging from small local business accounts to large enterprises.
- Product definition & creation: Helping companies define, create, sell, and manage their products at scale and deliver value to their clients.
- Marketing specialties: PPC (holds three certifications from Google on AdWords), conversion optimization, analytics, email, content, social, etc.
- Conducts seminars for SMB owners with "Business Growth" as the central theme.
- Invited by IIM as the industry expert to deliver lecture and as panellist where he shared the stage / panel with other industry thought leaders from eBay, OLX, ColorPlus, Social Wavelength
- Authored a series of 8 books on computers "Computer Smart Series: Learning Computer for Smarter Life" taught in hundreds of schools across India with 200,000+ copies sold in two languages. The books are available at Amazon, Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe (Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc.
Webinar
Conversion Optimization: How to double your revenue and profits from your site?
Manuj Bajaj
Key Takeaways
- Defining Goals for your site
- Measuring your goals and goal conversions
- Understanding visitor behavior
- Developing insights about your target audience
- How to increase conversions
- Finding bottlenecks in goal conversions
- What to test first
- Action steps for the optimization
Session Agenda
Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.
The most common answer to the age-old question of ‘how to increase the revenue or profits from our site?’ being ‘Ok. Let’s get more visitors to the site’. What is often forgotten is that you can still double, triple or quadruple your profits (conversions) without getting a single new visitor. This can be done by improving the user experience on your site by identifying and removing the holes where your site is losing revenue/profits. This is called conversion optimization.
This webinar shall take you through some real-world case studies and examples of what works, what doesn’t, and what steps you can take to increase your profits.
The Webinar has been structured in a way that it shall address the requirements of attendees at beginners to advanced levels.
Who Should Attend?
