Cost-Effective Customer Acquisition Using Digital Marketing
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Cost-Effective Customer Acquisition using Digital Marketing

Cost-Effective Customer Acquisition using Digital Marketing - Panelists

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  • Duration

    60 mins

    Day

    November 4, 2022

    Time

    3:00 pm

    Session Agenda

    Is Digital a cost-effective channel for Businesses across domains?

    In this Panel Discussion, we will try to explore the best practices businesses follow for acquiring customers through Digital Marketing.

    We plan to inquire following aspects with our esteemed list of Panelists:

    • What are the key levers for managing CAC (Customer Acquisition Cost)?
    • How do Businesses Identify cost-effective traffic sources (organic, paid referral) for customer acquisition?
    • What kind of Marketing Automation Tools can businesses use to reduce CAC?
    • How to effectively nurture leads to reduce sales cost?
    • How to build end-to-end measurability around digital customer acquisition?

    Host & Panelists

    Anson Joseph

    Anson Joseph

    Anson has 10 years of experience in advertising. Currently working at GroupM Nexus handling portfolio performance marketing clients across various industries. He is an active member of GroupM's Learning and Development team - He is passionate about teaching the next generation of digital marketers. He has previously worked at Performics India, a Publicis Media agency.

    Nikhil Karkhanis

    Marketing professional with an overall experience of 11+ years specializing in digital marketing for the past 9 years. Worked with reputed companies and digital agencies viz. Thomas Cook, Deutsche Bank, and iProspect India. Currently associated with Reprise Digital. Expertise in handling multiple biddable platforms such as Google, Facebook, LinkedIn, Native consoles, and Bing Ads for various client verticals viz. BFSI, Automobile, E-commerce, Entertainment, etc. Leading a team of 60 employees bifurcated into APAC and EMEA regions, managing a sizable number of clients across various verticals.

    Amish Keshwani

    Amish Keshwani

    Amish Keshwani is currently working as Vice-President (Digital Marketing) at MarketsandMarkets. He is also a member of the CMO Council. Amish, with his 17+ years of rich experience in performance marketing, built a sustainable, predictable & scalable B2B lead gen engine for MarketsandMarkets. He has managed a marketing budget exceeding $500K with ROI-driven KPIs & specialized in lowering the customer acquisition cost in the B2B stream.

    Ronak Jain

    Ronak work as an Associate Director at Performics, India's most prominent digital marketing agency, currently leading the entire digital mandate for India's most significant Telecom player. he has more than 6 years of experience in performance and brand marketing and has managed businesses across multiple industries like BFSI, Hospitality, Travel, QSR, Telco, and Gaming.

    Who Should Attend?


    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists

    Ask your Question to Panelists



    Sarvan sah:

    Prakash p Prakash p:

    Kamalkant Keswani: How to understand & monitor changing algorithms of these platforms so as to design & align appropriate keywords in the ad campaign in relation to your product or service? How often do algorithms change?

    Priyanka Chadha: How to make a choice between Fb & Google Ads for lead generation? Also, among various campaign/creative options, which to choose within FB & Google Ads?