Cost-Effective Customer Acquisition using Digital Marketing

Anson has 10 years of experience in advertising. Currently working at GroupM Nexus handling portfolio performance marketing clients across various industries. He is an active member of GroupM's Learning and Development team - He is passionate about teaching the next generation of digital marketers. He has previously worked at Performics India, a Publicis Media agency.

Marketing professional with an overall experience of 11+ years specializing in digital marketing for the past 9 years. Worked with reputed companies and digital agencies viz. Thomas Cook, Deutsche Bank, and iProspect India. Currently associated with Reprise Digital. Expertise in handling multiple biddable platforms such as Google, Facebook, LinkedIn, Native consoles, and Bing Ads for various client verticals viz. BFSI, Automobile, E-commerce, Entertainment, etc. Leading a team of 60 employees bifurcated into APAC and EMEA regions, managing a sizable number of clients across various verticals.

Amish Keshwani is currently working as Vice-President (Digital Marketing) at MarketsandMarkets. He is also a member of the CMO Council. Amish, with his 17+ years of rich experience in performance marketing, built a sustainable, predictable & scalable B2B lead gen engine for MarketsandMarkets. He has managed a marketing budget exceeding $500K with ROI-driven KPIs & specialized in lowering the customer acquisition cost in the B2B stream.

Ronak work as an Associate Director at Performics, India's most prominent digital marketing agency, currently leading the entire digital mandate for India's most significant Telecom player. he has more than 6 years of experience in performance and brand marketing and has managed businesses across multiple industries like BFSI, Hospitality, Travel, QSR, Telco, and Gaming.