Data Science Behind Display Ads in Digital Marketing

This topic is going to cover Data Science behind Display Advertising. In Display Advertising, marketers want to maximize rewards/clicks by minimizing the cost. This topic will cover the optimization which makes this happen.

Starting with data sources involved, preprocessing steps to make data training ready, algorithms used for training and metrics to evaluate. The focus will be to dig deep into key variables to understand the interaction of variables and how it affects the selection of the algorithm.