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David vs Goliath: Pick the Right Marketing Strategy and Tools

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  • About the Webinar

    Duration

    60 Minutes

    Day

    May 21, 2014

    Time

    9:30 am

    Who is the Speaker?

    Cohan Carlos is the Founder of Aiaioo Labs, a research lab that works on text analytics and artificial intelligence, and the CEO of Selasdia, a vendor of B2B marketing automation tools.

    Webinar

    David vs Goliath: Pick the Right Marketing Strategy and Tools

    Cohan Carlos

    Session Agenda

    This session will focus on a company’s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It’s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your choice of tools in a marketing battle will need to take into account not only the size of your company but also the type of sales that you do (B2B or B2C). Find out if David can ever beat Goliath in a marketing contest.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists