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Online Orientation Session on
David vs Goliath: Pick the Right Marketing Strategy and Tools
Digital Marketing:
Wednesday – 3PM & Saturday – 11 AM
Data Science:
Saturday – 10:30 AM
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
Data Science - Saturday - 10:30 AM
Course: Digital Marketing Master Course
Join Free
Online Orientation Session on
David vs Goliath: Pick the Right Marketing Strategy and Tools
About the Webinar
Duration
60 Minutes
Day
May 21, 2014
Time
9:30 am
Who is the Speaker?
Cohan Carlos is the Founder of Aiaioo Labs, a research lab that works on text analytics and artificial intelligence, and the CEO of Selasdia, a vendor of B2B marketing automation tools.
David vs Goliath: Pick the Right Marketing Strategy and Tools
Cohan Carlos
Session Agenda
This session will focus on a company’s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It’s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your choice of tools in a marketing battle will need to take into account not only the size of your company but also the type of sales that you do (B2B or B2C). Find out if David can ever beat Goliath in a marketing contest.
Who Should Attend?