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Online Orientation Session on

Design Thinking: How To Create A Culture Of Innovation In The Digital Era

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  • About the Webinar

    Duration

    60 mins

    Day

    April 21, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Dr. Vikram Venkateswaran is a marketing leader and digital evangelist. He is the founder of Healthcare India, a social movement for better health. Dr. Vikram is an author and speaker at business and marketing events. He can be reached on twitter @drvikram. 

    Dr Vikram Venkateswaran is a passionate sales and marketing professional with over a decade of experience in strategic marketing, Influencer Marketing, Social media and digital marketing. He has worked for and advised Global companies in the healthcare, Life sciences and Technology industries.

    Dr. Vikram is also an avid blogger runs three blogs on his key focus areas- India, healthcare and football. With a view to put the spot light on lesser known home grown brands, The Desi Brand Strategy focuses on how these brands can use marketing to grow.

    A keen observer of developments in public healthcare and associated areas and has started India’s first independent blog healthcare in India focused on public health.

    The Soccer Pill is a blog dealing with the financial and management aspects of the game of football.

    Dr Vikram is a guest blogger for third party publications like

    • Social Media Today
    • HIMSS Future Care

    He is also public speaker at various business and management forums. Some of the forums that he has recently spoken at include

    • Toastmasters Leadership Institute 2014, Bangalore
    • CXO Power meet up, IAMAI 2014, Bangalore
    • Communication Quotient 2013, Bangalore
    • Global E Health Forum, Hamburg

    Dr Vikram was awarded the Distinguished Toastmaster Award by Toastmasters International in 2013. He is also a visiting professor handling marketing and business development studies at Symbiosis institute of Mass Communications Bangalore. He also serves on the NASSCOM sub-committee on marketing & communication.

    On the personal front Dr Vikram Amateur tennis player and supports the EPL Club Manchester United

    Webinar

    Influencer Marketing: How to Identify and Engage with Your Influencers

    Dr. Vikram Venkateswaran

    Key Takeaways
    • Understand the key principles of Design Thinking as a concept.
    • Understand the methodology of how design thinking led innovation can be incorporated into your organization.
    • Look at examples from industries like healthcare, entertainment, technology, sports and automobiles to understand how they have been using design thinking to create products and services that dominate the industry.
    • Conclude with a key takeaway for success in leveraging design thinking.

    Session Agenda

    Since the beginning of time, mankind has been fascinated by the ideal state. From Chanakya to Machiavelli and from Archimedes to Newton, scientists, thinkers, designers, and marketers have often come up with products, services, and concepts that would make our lives simpler, better and more productive.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists