Digital Marketing for B2B

Marketing Leaders from Wipro, SAP & Dell Technologies

B2B (Business To Business) Marketing deals with techniques that help a business target organizations as against Individual customers. While both B2B and B2C (Business To Consumer) Marketers use the same channels for promotion the approach to leverage them is very different.

In this Panel Discussion, we will focus our discussion on the following aspects:

Digital Marketing for B2B vs B2C
Effective B2B marketing strategies
Role of Digital Marketing across Buyer’s Journey
Most effective channels for B2B Marketing
Content Strategy in B2B Marketing
Measuring Results in B2B Marketing
ABM (Account Based Marketing) to target Specific Accounts

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Duration

60 Mins

Day

Nov 18 (Fri), 2022

Time

Session Agenda

In this Panel Discussion, we will focus our discussion on the following aspects:

Digital Marketing for B2B vs B2C
Effective B2B marketing strategies
Role of Digital Marketing across Buyer’s Journey
Most effective channels for B2B Marketing
Content Strategy in B2B Marketing
Measuring Results in B2B Marketing
ABM (Account Based Marketing) to target Specific Accounts

Get Recording

Host & Panelists

Vamsi Vinjamuri

With more than two decades of experience, Vamsi currently heads the global marketing of Wipro. Being a seasoned marketing and business development professional with experience in Technology, Insurance, Media, and Advertising Industries, Vamsi has several accolades to his name as well. He has expertise in fields such as B2B and B2C Marketing, Business Planning and Strategy, Strategic Marketing, Global Technology Business Development, Thought Leadership, and Executive Profiling. He aims at a high level of familiarity with rapidly changing technologies and business strategies that demand attention to detail and a strong long-term vision.

Srihari Palangala

Srihari is the Senior Director & Head of Marketing for Dell Technologies, responsible for marketing strategy and execution to the Mid Market segment in the Asia Pacific/Japan, EMEA, and China regions. An engineer by profession, he has a passion for technology and has spent around 17 years working with technology products in various roles, including business development, consulting, and marketing across the US, India, and Asia Pacific. Srihari is the recipient of the “India’s Greatest CMO 2016-17” by - AsiaOne's India’s Greatest Brands & Leaders 2017 and “Leading CMO of the Year 2017” by The Enterprise IT Leadership Awards. Srihari is also the author of the amazing self-help book ‘Strike Your Balance’.

Rahul Singh

With 20+ years of experience, Rahul has been an influential part of the marketing teams of Fortune 500 technology companies such as HCL, AMD, Hewlett-Packard, and Dell. Currently, he is the Vice President and Head of Marketing at SAP. Winner of multiple accolades and awards throughout his career, he was rated the Most Admired Marketer and the Most Agile Marketer in the SAP APJ Region in 2019 and was acknowledged as the Best Marketer in the SAP APJ Region in 2020. He has been featured in cover stories in marquee publications such as the Times of India, The Strategist, and The Economic Times - Brand Equity besides a whole host of industry publications.

Pradeep Chopra

Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for the last 22+ years. A graduate of IIT Delhi, Pradeep is one of the most sought-after international speakers on Digital Marketing, Online Education, and Entrepreneurship.