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Online Orientation Session on

Consumer Good Companies To Start Thinking Digital

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  • About the Webinar

    Duration

    60 mins

    Day

    June 16, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Ajeet Bawa is one of the lucky ones who started his career with one of the age most disruptive segment e-commerce and has been associated with it all through working with industry leaders like Flipkart, PayTM, Homeshop18 & Ask me in the past, which has given him the advantage to learn and grow with the evolving Industry. Ajeet currently heads Digital Marketing & E-commerce at VLCC.

    He has led categories, business units, and functional teams during these 9 years and got the chance to do most the innovative things in creating new business and developing efficient and robust process to make success come

    Ajeet Bawa

    Key Takeaways

    In this webinar, we are going to understand:

    • Content strategy for Consumer brands
    • The native content and how ads units through which Ad spends can be effectively utilized
    • How to create relevant video content which can effectively be used for brand promotion
    • How influencer marketing is becoming more and more relevant for brands
    • How programmatic ads are making a difference to ROI and effectively driving reach
    • Why brand e-commerce has become important and driving future sales strategy of brands

    Session Agenda

    Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. In the present-day scenario, the effectiveness of data-driven marketing has enabled brands to capture more market share.

    It is time for consumer good companies to reinvent their Digital Marketing capabilities so as to engage the consumers thus luring them to purchase their product. In this webinar, we’ll know:

    How marketers are making improvements to online customer experience a priority.
    The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional & digital channels.

    What are the realities today for practitioners looking to reach the ultimate single customer view? How marketers are dealing with a consumer journey that is no longer linear.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists