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Digital Marketing Redefined by Big Data

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  • About the Webinar

    Duration

    60 Minutes

    Day

    September 25, 2013

    Time

    9:30 am

    Who is the Speaker?

    Chirantan is a Senior Marketing-Communications executive with a Branding Advertising background, instrumental in driving awareness and shaping the reputation of the esteemed companies like APPLE, MTV, SONY (ACM), AT&T, AOL TIME WARNER and various other organizations. Chirantan leads Communications for Tata Consultancy Services Ltd. (TCS)'s Strategic Business Unit for SMB.
    Previously, he was CMO of JIS Group and Purina-Del Monte's social networking platform Zootoo.com. He also spear-headed creation of CapGemini's Offshore Marketing-Communication Center of Excellence Mumbai, Bangalore, Hyderabad, Kolkata and Madras. Chirantan's core competency revolves around Marketing Strategy, Branding and Digital Media.

    Webinars

    Social Media for Indian Businesses
    Digital Marketing Redefined by Big Data

    Chirantan Ghosh

    Key Takeaways

    In this one hour session, you will learn:

    • Evolution of Data Warehousing for Marketers
    • Big Data and Search: Fruit and Ladder
    • BigQuery: Harvest ZETTABYTES in seconds
    • Hadoop: Scale at your ease
    • How does this influence Search Marketing?
    • Understanding the back-end of Search
    • What does it mean to Digital Marketing?

    Session Agenda

    Data Warehousing and Search is being redefined by Google Big Query and Hadoop. In this one hour session, you will learn:

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists