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Online Orientation Session on

Digital Outreach for Business Impact

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  • About the Webinar


    60 Minutes


    February 27, 2013


    9:30 am

    Who is the Speaker?

    Jessie Paul is the CEO of Paul Writer, an advisory firm that works with clients to create and implement optimal marketing plans, at the intersection of traditional, digital and frugal marketing. Previously, as CMO of Wipro's IT business and as Global Brand Manager at Infosys, Jessie has been recognized for her contribution towards putting the Indian IT industry on the global map.

    She is the author of "No Money Marketing," which became Tata McGraw-Hill's fastest selling professional book. is one of India' largest professional community sites with a reach of over 10,000 marketers, and she hosts a LinkedIn group for senior marketers which was included in LinkedIn's Hall of Fame. Paul Writer hosts conferences such as the Great Indian Marketing Summit, The Futurist CMO, and Maharanis of Business.


    Digital Outreach for Business Impact

    Jessie Paul

    Key Takeaways
    • How can we create a digital program that delivers business impact, not just likes?
    • How do you choose the right channels?
    • And what should one say on these channels?
    • Should you outsource or do this inhouse?
    • And how can we know that the program is working?
    • And how do you decide whether you are ready to do this?

    Session Agenda

    Much as the first websites were essentially brochureware, many firms put up a digital presence that is often just a crude reproduction of their PR program or customer helpdesk. But digital is a whole new channel, with as much potential to revolutionize your market as say, TV ads for marketers in the 80s.

    This webinar focuses on the practical aspects of creating a digital marketing plan that aligns with the overall corporate goals.


    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists