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Display Takes the Lead on Digital Marketing Growth
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Data Science:
Saturday – 10:30 AM
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
Data Science - Saturday - 10:30 AM
Course: Digital Marketing Master Course
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About the Webinar
Duration
60 mins
Day
December 7, 2018
Time
3:00 pm
Who is the Speaker?
Chandrashekhar Muralidharan is a Display Product expert with 6+ years of experience in online advertising. Worked with top Adwords customers on helping them meet business goals via Display Advertising on the GDN.
- Account Planner for Travel Clients in the US and UK like Expedia, Hotels.com, DMOs etc for 2+ years.
- Display Product Expert working with top advertisers in the US, UK and APAC for 3+ years.
- Specializing in campaign design, campaign management for Display Campaigns, Training and Skill Development.
Chandrashekhar Muralidharan
Key Takeaways
- How the landscape is changing – inventory; new ad formats; ad clutter
- Audience targeting evolution – activating CRM to build customer value
- Scope of Automation in-display – bidding and targeting
Session Agenda
If you are a digital marketer who works on Display advertising, this session offers a deep dive into how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
The discussion offers a view of what are the factors that every digital marketer should consider while designing an effective strategy. Finally, the session also touches upon some of the solutions offered by Google Display Ads that helps solves some of these challenges.
Who Should Attend?
