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Online Orientation Session on

Emerging Trends in Marketing-Role of AI & Data Science

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  • About the Webinar


    60 mins


    July 26, 2019


    3:00 pm

    Who is the Speaker?

    Diptarup is a Tech marketing leader with 19+ experience with IT majors like IBM, Gartner, Capgemini & Mastek. Presently heading the global marketing function at Zycus.

    He is a Digital Marketing expert who has successfully deployed a full-stack marketing platform and introduced new digital and social marketing metrics to track and measure the performance of marketing programmes.

    Diptarup Chakraborti (Zycus)

    Key Takeaways
    • Ad Tech and Martech
    • AI in Marketing
    • Use of Videos
    • Hyperpersonilsation
    • Social Media Evolution
    • Change in the lead nurturing process

    Session Agenda

    Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists