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Online Orientation Session on

Framework of Digital Media Marketing in India

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  • About the Webinar


    60 mins


    December 1, 2017


    3:00 pm

    Who is the Speaker?

    Nishant who currently holds the position of Associate Media Director at Dentsu Webchutney carries 3 years of hands-on experience in Planning, Buying and Strategy of Paid Accounts across different Channels and Media Vehicles available in the market, depending on the right fit for the Client. 

    He helps brands expand their Digital Marketing presence in channels such as Paid Social, Display, Re-Marketing and Video. Has always been actively involved in helping clients meet their Business Objectives through paid social in terms of Strategy and Execution, and helping them increase their spends appetite for the platform. 

    Nishant is constantly thinking of different ways to club various channels to measure the effectiveness of an overall Campaign tailored to meet the specifics of the Campaign Objective. 

    Nishant Malsisaria

    Key Takeaways
    • Understanding the internet in India
    • What are the different types of buys on digital
    • How to strategically go after the audiences that matter
    • Measuring success through digital

    Session Agenda

    Due to multiple touchpoints available on digital like social media, websites etc. the marketing funnel is no longer linear and the burning question for brands and advertisers is to understand how to reach the right set of audience and being present for them at the right time in the right way.

    In this one hour webinar, you’ll get an overview of the internet in India and how it has changed over the years along with how to invest on digital in 2018 for success.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists