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Online Orientation Session on

Future Of Digital Marketing: Brand Communities

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  • About the Webinar


    60 Minutes


    November 7, 2014


    9:30 am

    Who is the Speaker?

    Abhishek Rai is the Founder of Shack Co. He likes to build teams, products and platforms. He has recently launched 'Build Your Community', a community management product. He is learning to write essays and likes to connect the dots; strategy and research for brands, start-ups, and agencies. He founded and managed Beanbuffs, collection of interesting things and great coffee.

    Abhishek Rai

    Key Takeaways
    • Evolution of web from web 1.0 to or web 3.0
    • How communities have been the only constant?
    • Current pain points in Digital Marketing. How few brands addressed it?
    • We decoded the business strategy; Shack Matrix ( Our Framework)
    • How to evaluate Brand Community Quotient of brand’s digital presence? How to improve it?
    • Brief introduction to our tool base on the above framework?

    Session Agenda

    Web as a marketing medium is not linear anymore. It is a cross-platform maze. Brands are finding it difficult to traverse.

    Most digital ecosystems are replica of each other (Premium Car Brands have exactly same digital presence). Brand Communities are the solution. It’s a business strategy which pulled Harley Davidson out of its impending bankruptcy. Vans went on to take on big boys, Nike and Adidas.

    Brand Communities adopts web as its central tool. With social and mobile becoming the default state for the foreseeable future, building Brand Communities is a way forward.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists