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Online Orientation Session on
Future Of Digital Marketing: Brand Communities
Digital Marketing:
Wednesday – 3PM & Saturday – 11 AM
Data Science:
Saturday – 10:30 AM
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
Data Science - Saturday - 10:30 AM
Course: Digital Marketing Master Course
Join Free
Online Orientation Session on
Future Of Digital Marketing: Brand Communities
About the Webinar
Duration
60 Minutes
Day
November 7, 2014
Time
9:30 am
Who is the Speaker?
Abhishek Rai is the Founder of Shack Co. He likes to build teams, products and platforms. He has recently launched 'Build Your Community', a community management product. He is learning to write essays and likes to connect the dots; strategy and research for brands, start-ups, and agencies. He founded and managed Beanbuffs, collection of interesting things and great coffee.
Abhishek Rai
Session Agenda
Web as a marketing medium is not linear anymore. It is a cross-platform maze. Brands are finding it difficult to traverse.
Most digital ecosystems are replica of each other (Premium Car Brands have exactly same digital presence). Brand Communities are the solution. It’s a business strategy which pulled Harley Davidson out of its impending bankruptcy. Vans went on to take on big boys, Nike and Adidas.
Brand Communities adopts web as its central tool. With social and mobile becoming the default state for the foreseeable future, building Brand Communities is a way forward.
Who Should Attend?