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Online Orientation Session on

Go Mobile or Go Web?

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  • About the Webinar


    60 mins


    May 8, 2015


    9:30 am

    Who is the Speaker?

    Kunal Mehta is a Web Analytics Lead Trainer at Digital Vidya.
    Kunal comes with more than 8 years of experience in web analytics with expertise on some of the most advanced tools in the market like Adobe Digital Marketing Suite, Google Analytics, Webtrends, Sitecore etc. He works very closely with business users, marketing teams and digital agencies to create, measure and transform digital marketing strategies.
    He works to extract actionable insights out of the data presented in the tools, and build strategies to improve the wealth of data to understand the consumer behaviour and improve conversion rate. He has been instrumental in creating and executing business strategies for a host of clients from different verticals like BFS, Pharma, Real Estate, Travel, Services, etc.
    Kunal Started his career as a Java developer which helps him understand the code running in the background to track the user activity. At the same time, his involvement in advanced analytics has trained him to view data and understand the hidden patterns to draw ways to improve conversion rate, traffic, and engagement value of digital platforms.
    ✔ Executive MBA in Marketing and Sales from IIM- Lucknow
    ✔ Degree in Computer Engineering from IP University
    ✔ Adobe certified implementation consulting
    ✔ Adobe certified trainer: Trained and mentored Adobe consultants to deliver document guides, reports and dashboards to business stakeholders.
    ✔ Marketing specialties: Conversion optimization, Traffic Increment, analytics, SEM, SEO, social, etc.
    ✔ Worked with clients like Dell Computers, Best Buy, eBay.

    Training Programs

    Web Analytics

    Kunal Mehta

    Key Takeaways
    • Build your digital strategy
    • Measure your digital traffic and the response that you get from that
    • How to create your own best practices?
    • How to create your web analytics implementation strategies?
    • Draw insights out of your web analytics reports.

    Session Agenda

    ‘Volatility’, ‘Uncertainty’, ‘Complexity’, and ‘Ambiguity’ posed by current market scenario and wondering how to address these issues? Let’s start by redefining the templates that we have been working with till now. Let’s become the disruptor’s of the market, let’s innovate our way to success.

    To answer the questions posed above, first you need to understand the variables which create the complexity. Understand the market cycles to address the volatility, understand the cause and effect relationship to find ‘Unknown Unknowns”. Collect and analyze information to interpret the customer behaviour and move towards certainty.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists