Google Analytics for Enhanced Marketing Measurement

Happened on : December 19, 2014, 9:30 am (IST)

Web Analytics is an essential skill to have in the Digital industry. Whether in category management, marketing, customer experience management or product management. It is an essential ingredient to derive the insights in any of these areas.

Join Swapnil Sinha – Head of Conversions at Google India as he takes you through the interesting ways of leveraging Google Analytics data to decide on your marketing, product and merchandising strategy. The ideal audience for this would be business users of web analytics data with beginners to intermediate skills.
Attendees will get an understanding in the following areas:

– Basic concepts of Google Analytics metrics and implementation
– Segmentation
– Tracking for businesses with offline aspect – call center, retail stores
– Website Testing
– Enhanced Insights for Merchandising / Funnel Optimization

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