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Online Orientation Session on

Google Analytics for Enhanced Marketing Measurement

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  • About the Webinar


    60 Minutes


    December 19, 2014


    9:30 am

    Who is the Speaker?

    Swapnil is the Head of Conversions for Google in India. He is a seasoned marketing and analytics leader whose passion lies in helping companies take better business decisions through analytics deployment. His experience across Business Intelligence, Web Analytics, Marketing and Customer relationship management enables him to solve marketing problems for all verticals and for companies of varied sizes. He started his career at TCS and then moved on to Omniture (now part of Adobe). He has led teams in marketing and analytics while at Yatra and Hewlett Packard. In his current pan-India role at Google, Swapnil helps clients get more value from their marketing spends by leveraging analytics.

    He is a BE in Computer Science and an MBA from University of Utah.


    Google Analytics for Enhanced Marketing Measurement

    Swapnil Sinha

    Key Takeaways
    • Basic concepts of Google Analytics metrics and implementation
    • Segmentation
    • Tracking for businesses with offline aspect – call center, retail stores
    • Website Testing
    • Enhanced Insights for Merchandising / Funnel Optimization

    Session Agenda

    Web Analytics is an essential skill to have in the Digital industry. Whether in category management, marketing, customer experience management or product management. It is an essential ingredient to derive the insights in any of these areas.

    Join Swapnil Sinha – Head of Conversions at Google India as he takes you through the interesting ways of leveraging Google Analytics data to decide on your marketing, product and merchandising strategy. The ideal audience for this would be business users of web analytics data with beginners to intermediate skills.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists