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How to Create Social Media Strategies?

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  • About the Webinar


    60 Minutes


    July 24, 2013


    9:30 am

    Who is the Speaker?

    Sanjay has been an early Internet entrepreneur, and with 15+ years of experience, at a hands-on level, he would also be one of the most experienced in this space in India.

    He co-founded his first startup,, back in 1998 and ran it for 9 years, before divesting and exiting in 2007. Then, he took up a professional career, as COO of Compare Infobase Ltd., an 800-person Internet business at that time. After around 1-1/2 years at this company, he moved on to start his new venture.

    He has now launched Social Wavelength, a social media management brand of Social PR Outsourcing Pvt. Ltd.

    Sanjay is B.E. Electrical Engg. (1985) from VJTI, Univ of Mumbai, and M.S. Electrical and Computer Engg. (1986) from the Univ of Southern California, USA. He spent the first 10 years of my career in an Electrical and Industrial Electronics manufacturing and marketing business, as a Director, before venturing into the Internet space in 1998.

    Social Wavelength is a pure-play, full-service Social Media agency, perhaps the largest of its kind, in India. With a team of 100+ persons, and upwards of 60 leading Indian brands as clients, Social Wavelength has rich experience in both of the key verticals of service it provides, viz. Social Media Marketing and Management, and Social Media Monitoring. Besides managing Social Media platforms and communities for its clients, Social Wavelength also handles media buy, application development and creating videos, and on the Monitoring side, services offered include Online Reputation Management, Social CRM, etc.


    How to Create Social Media Strategies?

    Sanjay Mehta

    Session Agenda

    There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you¡¯re not going to be able to make the most of what is a very powerful and influential strategy. Starting with a clear business objective for getting into Social Media, and then putting together a strategy that works to deliver that business goal.

    The Webinar will focus on core fundamentals of a social media strategy, and guide the participants towards building it out, step by step.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists