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Online Orientation Session on

How to develop a content strategy to turbocharge your Inbound Marketing

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  • About the Webinar

    Duration

    60 mins

    Day

    March 20, 2015

    Time

    9:30 am

    Who is the Speaker?

    Raghuram is a seasoned business leader with nearly two decades of experience within the digital content and creative services domain across nearly seven industries; IT/ITeS being the predominant one. As the founder director at Aspect9 DIGITAL (a part of Aspect9 Consulting), Raghu helps businesses develop their digital content strategy to empower their inbound marketing channels.
    Raghu started his career as a web designer in 1996 and rapidly grew to handle larger and wider responsibilities. One of his notable contributions in the dotcom era included leading the visual design and user interaction development teams on one of India’s earliest B2C portals called Planetcustomer.com way back in 2001. In 2003, Raghu designed the content architecture and built the website for one of India’s leading, award winning advertising agency’s direct marketing division.

    He thereafter moved on to handle various management roles on the business development as well as the delivery sides of a variety of businesses servicing Indian as well as US based fortune 500 clients such as ADP, Microsoft, Deutsche Bank, Intuit, HP and EDS. In his previous assignment, Raghu managed delivery on a USD 6 Mil plus digital services portfolio, servicing some of the leading media and entertainment brands in the US.

    Having donned multiple hats across a variety of organizations ranging from start-ups to large corporations (such as Datamatics, Convergys and Fidelity Investments); Raghu brings a rare mix of adaptability, agility, lateral thinking and customer centricity while solving complex business problems.
    He believes that timely, accurate and measured messaging to the right audience is at the heart of getting awesome results.

    Webinar

    How to develop a content strategy to turbocharge your Inbound Marketing

    Raghuram S

    Key Takeaways
    • What is content strategy for inbound marketing?
    • Why is it important?
    • Areas of overlap and confusion?
    • What are the components of an effective content strategy?
    • How to develop a content strategy to turbocharge your inbound marketing?

    Session Agenda

    Imagine you are at the Grand Prix with a state of the art racing car, the best driver and crew, an awesome circuit… but no fuel. Or imagine your annual health check report shows that your internals are in perfect shape, just that your blood is getting infected. Or imagine a well-crafted marketing campaign, for a great brand, with a ton of customers, where the marketer does not have anything worthwhile to say, i.e. without the right content.

    In this insightful webinar, Raghu helps you get out of such a predicament by cutting through a maze of confusion with some simple ideas and techniques within the context of content strategy for inbound marketing.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists