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Online Orientation Session on

How to Generate Profits from Google Display Ads?

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  • About the Webinar

    Duration

    60 mins

    Day

    January 6, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Chandrashekhar Muralidharan is a Display Product expert with 6+ years of experience in online advertising. Worked with top Adwords customers on helping them meet business goals via Display Advertising on the GDN.

    • Account Planner for Travel Clients in the US and UK like Expedia, Hotels.com, DMOs etc for 2+ years.
    • Display Product Expert working with top advertisers in the US, UK and APAC for 3+ years.
    • Specializing in campaign design, campaign management for Display Campaigns, Training and Skill Development.

    Chandrashekhar Muralidharan

    Key Takeaways
    • What is Changing the online advertising landscape in India?
    • How is the Display ecosystem affected by these changes?
    • How can advertisers adapt/leverage this change?
    • How can Google help?
    • What does the future have in store…

    Session Agenda

    factors. Some of them being digitization, growing internet penetration rates, and a better-informed consumer market. In 2016, with over 48% growth in Digital Ad Spend, it has become the fastest among all other Ad Spend in India.

    The modern-day advertisers are successfully evolving their strategies to suit the changing needs of the market and the consumer. Consumer behavior is also getting more and more nuanced, pushing advertisers and ad platforms to increase the sophistication of their tools and marketing plans.

    In the session, we will cover some of these changes that are moving the industry and talk about how you can make the most of the current opportunities and how Google can help!

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists