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Online Orientation Session on

How to Improve Customer Experience with Big Data Analytics

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  • About the Webinar


    60 mins


    March 24, 2017


    3:00 pm

    Who is the Speaker?

    Murtaza Adenwala is the Digital Marketing Head of Mahindra Holidays & Resorts Ltd. He has about 16 years of experience in managing digital initiatives across various digital media functions. Currently he is steering digital duties for Mahindra Holidays & Resorts in UAE market. Prior to joining Mahindra Holidays, Murtaza was assigned role as G.M. ­ Ecommerce of Go Air. Murtaza was responsible conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic of through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce dependencies on OTA’s. Murtaza is a post graduate in information Technology, EMBA in marketing, M.Phil. in business management with additional specialization certifications in system  management and Microsoft certified solution developer.

    Murtaza Nargis Adenwala

    Key Takeaways
    • Understand the market dynamics with respect to competition, need growth, and supply.
    • Identify the root cause of failures and issues in real-time.
    • Personalize the customer experience.
    • Personalize communication, products, offers, and services.

    Session Agenda

    The digital data growth is anticipated to increase by 4,300 percent by 2020, globally! This is mounting competitive pressure that business entities have to deal with. Thanks to Big Data Analytics that has enabled businesses to not only thoroughly understand customer experience rather exceed customer expectations, to meet the rising demands!

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists