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Importance Of Social Media Listening Tools

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  • About the Webinar


    60 Minutes


    March 19, 2013


    9:30 am

    Who is the Speaker?

    Nikhil Kumar Verma is a lead trainer for Digital Marketing (inc Social Media) trainings at Digital Vidya.
    He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH India - a creative advertising agency), Digital Strategist (at Naked Communications - a strategic communications management consultancy), Product Manager (at True Sparrow Systems, building web applications for XING, the European business social network); and a digital marketing agency called Pinstorm. He also spent close to a year working at an early stage venture capital fund called Seedfund and is an online evangelist for a lifestyle activism project called since the start of this decade.
    He has been an integral part of the teams that managed Digital Marketing campaigns for some of the leading brands such as Café Coffee Day, Airtel, ICICI Bank, MTV, Axe, Nokia, Skoda, RedBull.
    Currently, Nikhil tinkers with the Internet and goes for longs walks after making lemonade. Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011 and went on to create a more comprehensive India Influencer index for twitter users. He’s also behind award-winning startup ideation - gymwalla presented @iWeekend 2010 at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra, Ranchi.


    Importance Of Social Media Listening Tools

    Training Programs

    Inbound Marketing

    Nikhil Kumar Verma

    Session Agenda

    One of the most important roles of Social Media Management is staying tuned to the conversation around your brand and in your brand segment. This mainly constitutes the listening part of Online Reputation Management, and has a plethora of tools and services available on various levels of depth and pricing.

    Social Media Listening is basically a key element for managing communities, following trends that influence your business and community, identifying engagement opportunities and developing your network. It also includes listening to the conversations that are going on in the social media channels and further using the information gleaned to gain insights in things such as customer sentiment and more.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists