Influencer Marketing: How to Identify and Engage with Your Influencers

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    Duration : 60 Minutes

    The way we go to market has just been disrupted and most of us are probably not aware of it. The traditional ways of marketing like doing press releases, getting mentions in publications, celebrity endorsements are history.
    The future belongs to organizations and individuals, who identify, engage and nurture relationships with a new breed called influencers.
    So why influencers? How do they work? What do they do? And where can you find them?
    We will look at answers to some of these questions. We will also try to explore the mechanics of influencer marketing and see how you could leverage that for your marketing campaigns
    This session would answer these questions and more…


    Webinar Leader

    Dr. Vikram Venkateswaran

    Marketing Influencer and Leader