Introduction to Affiliate Marketing

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    Duration : 60 Minutes

    Affiliate marketing is a mainstay of any modern digital performance campaign, if managed properly affiliate programs can lead to very profitable revenue streams. This seminar will dive into the mechanisms of building an affiliate program, driving affiliates, incentivising and tracking them. We will look at whether you should use networks, run your own affiliate program or outsource to a third party. We will also look at what can be done to excite affiliates and ensure that you grow a healthy community, as well as the payment models and requirements a brand needs to start an affiliate program and drive it to success.

    The key questions answered through this Webinar
    1. What is affiliate marketing

    2. Why is it good for your business

    3. How to set up an affiliate program

    4. Rule setting

    5. Do’s and Don’ts

    6. Finding affiliates

    7. How to grow a network that collectively prospers

    8. The tools and the technologies involved


    Webinar Leader

    Benedict Hayes

    Vice President - Strategy at iProspect Communicate 2