Leads Generation through Digital Channels

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    Duration : 60 mins

    The universal truth for all organizations is that they are constantly looking for potential customers. In current digital landscape, prospects are turning to online channels to research products and services before they talk to sales guys.

    This webinar will throw light on how to collect information about prospects across digital channels, and deliver the highest quality leads to your sales team. Learn how to establish automated lead qualification processes, track online activity and score leads based on demographic and behavioral scoring.

    The webinar will offer advice, best practices and techniques to help you get started on lead management journey.

    Key Takeaways

    • Lead generation fundamentals and best practices
    • Role of digital and social media channels in lead generation
    • Lead scoring principles including explicit and implicit lead scoring
    • How to get started

    Webinar Leader


    Digital Marketing Strategist