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Online Orientation Session on

Leads Generation through Digital Channels

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  • About the Webinar


    60 mins


    April 22, 2016


    9:30 am

    Who is the Speaker?

    Manish is a senior digital marketing strategist with 12+ years of the progressive career marked with rich experience working in local and international markets.  He has a diverse experience of working with Accenture, Infosys and Sonata Software in Digital Marketing, Marketing and Communication, Pre-sales and Business Development roles.

    He is an accomplished thought leader with proven track record of delivering unprecedented results in digital marketing. He is an MBA from K.J. Somaiya Institute of Management studies and research, Mumbai with an engineering background


    Key Takeaways
    • Lead generation fundamentals and best practices
    • Role of digital and social media channels in lead generation
    • Lead scoring principles including explicit and implicit lead scoring
    • How to get started

    Session Agenda

    The universal truth for all organizations is that they are constantly looking for potential customers. In the current digital landscape, prospects are turning to online channels to research products and services before they talk to sales guys.

    This webinar will throw light on how to collect information about prospects across digital channels, and deliver the highest quality leads to your sales team. Learn how to establish automated lead qualification processes, track online activity and score leads based on demographic and behavioral scoring.

    The webinar will offer advice, best practices, and techniques to help you get started on lead management journey.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists