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Learnings Of A Viral Video Marketer – Finding The Method To The Madness

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  • About the Webinar

    Duration

    60 mins

    Day

    March 27, 2015

    Time

    9:30 am

    Who is the Speaker?

    Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the Content Marketer of the year in February 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack for ixigo. From driving app installs, to skyrocketing reach with videos. “In today’s fast-evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon and is dealing with the everyday challenges of having a cat. 

    Webinar

    Learnings of a Viral Video Marketer - Finding the method to the madness

    Aashish Chopra

    Key Takeaways
    • Story of the first viral: From an idea to radio interview in 24 hours
    • Learnings from the award winning, 7 million views viral hit.
    • How to approach content for virality, including closing the ROI loop
    • Other half of the battle: Distribution
    • Newsjacking and the art of topical content
    • What doesn’t work; Don’t make an Ad
    • Future trends: How the game is changing

    Session Agenda

    By June of 2015, India will have 213 million mobile Internet users, and this number is projected to grow exponentially. With more eyeballs diverting to social media, the newsfeeds are getting chaotic, and getting your content the attention it deserves has become a tall order.

    ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this webinar, Aashish Chopra will share the story of his experiments with viral videos resulting in award-winning success.

    From defining ‘going viral’ as a happy accident to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards. This webinar packs behind the scenes strategies and how to approach content marketing for contagiousness.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists