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About the Webinar
Duration
60 mins
Day
February 8, 2019
Time
3:00 pm
Who is the Speaker?
Punit has two decades of experience spanning mature markets and emerging ones. He has been an entrepreneur and has held senior positions in Product Management, Sales and Marketing with leading technology brands like Microsoft, Oracle, Siebel, Talisma, NIIT, etc. Prior to ValueFirst, he was the co-founder of Octane, an email marketing company.
Punit has served on the advisory board of the first Parliamentary Committee in India on National Information Infrastructure which led to the creation of Ministry of IT. Currently, he serves on the executive board of DMA Asia. He was awarded the prestigious DMAi Knight recognition in 2015 and was recognized as one of the Top 25 E-commerce Professionals in India by Asia Retail Congress in 2018. Punit majored in Physics, from Ranchi University.
An avid snowboarder and a published photographer, Punit is deeply passionate about India, Internet and
Inclusion.
Punit Modhgil
Key Takeaways
- Which are the top-performing digital marketing channels in India?
- What are the top digital marketing investments marketers are planning for 2019?
- How do different digital channels compare in terms of consumer engagement and acceptance?
- Which are the top 3 digital marketing tactics to deploy for higher ROI in 2019?
- How are India consumers changing the online landscape and what are the top 2 megatrends for India marketers to exploit in 2019?
Session Agenda
The perfect storm of digital, data and devices is empowering India’s online consumers and creating newer challenges and opportunities for marketers and brands. In 2019, a whopping 93% of Indian marketers are planning to increase their digital investments. Overall India’s digital is growing at 30% year over year. However, most India marketers are reporting challenges around ROI. The top 3 challenges articulated by them are Proving ROI on Digital Marketing activities, Justifying revenue impact of high spends on Social Media, Accurate Click Attribution model for effective measurement of digital channel effectiveness.
Who Should Attend?
