Happened on : November 6, 2015, 9:30 am (IST)

Google’s new design language “Material Design” is the new buzzword and all apps are in a rush to go material.

But with a massive adoption without really understanding it, many apps are starting to look similar and losing their brand identity and character. This session is about understanding what Material Design really is and how do we go about creating User Experiences which comply with guidelines while making sure it still reflects the brand.

Key Takeaways:

1. Introduction to Material Design for Android
2. Challenges in following guidelines while not compromising on brand identity
3. Pitfalls and common mistakes with examples
4. Case Studies of apps who have done it well
5. Strategy and Tips on getting it right
6. QnA

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