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Online Orientation Session on

Native Advertising: Changing Digital Advertising Landscape

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  • About the Webinar

    Duration

    60 mins

    Day

    May 25, 2018

    Time

    3:00 pm

    Who is the Speaker?

    Samir was born in the software and technology sales environment 15 years back. Having worked both off and onsite across 3 continents, he gradually shifted to the marketing world. In 2006 he stumbled upon Digital Marketing for the first time. While servicing global and national clients like Xoom, Citibank, Microsoft, Cisco and NetApp, Make in India, Startup India, Patanjali etc. he learnt the insider of search, social and media planning hands-on. 

    In the last 11 years Samir has been working with teams of size varying from 4 to 250 colleagues with intense emphasis on Web and Mobile Publishing, Media Events, Native Content, Programmatic, Affiliate Marketing, Market Research, Media Buying and Media Planning. Over these years he has developed intrinsic knowledge of the international, national and the vernacular digital space.

    Samir Tiwari

    Key Takeaways
    • Overview of Native Advertising
    • Types of Monetization Opportunities for Publishers
    • Identifying User response – Native ads vs Banner ads
    • What is Performance Tracking
    • Advantages, challenges and threats in Native Advertising

    Session Agenda

    Irrelevant ads are the worst dampeners for the user experience on your website. This is where native ads and native content are replacing dogmatic display banners. There has been much already done in the Pay per Conversion model and the coming years will see the digital ad pie growing at approximately 28-42%. Also as per the best-made estimates by the ad industry pundits, the future belongs to native ads, native content, data analytics and user profiling – which will evolve as the barometers of the digital ad space.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists