Native Advertising: Changing Digital Advertising Landscape

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    Duration : 60 mins

    Irrelevant ads are the worst dampeners for the user experience on your website. This is where native ads and native content are replacing dogmatic display banners. There has been much already done in the Pay per Conversion model and the coming years will see the digital ad pie growing at approximately 28-42%. Also as per the best-made estimates by the ad industry pundits, the future belongs to native ads, native content, data analytics and user profiling – which will evolve as the barometers of the digital ad space.

    Key Takeaways:

    • Overview of Native Advertising
    • Types of Monetization Opportunities for Publishers
    • Identifying User response – Native ads vs Banner ads
    • What is Performance Tracking
    • Advantages, challenges and threats in Native Advertising

    Webinar Leader

    Samir Tiwari

    Co-Founder & CEO, Non Lineaar