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Online Orientation Session on

Past, Present & Future of Display Advertising?

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  • About the Webinar

    Duration

    60 Minutes

    Day

    January 8, 2014

    Time

    9:30 am

    Who is the Speaker?

    A Psychology graduate and working with Google for just over 8 years. As a Specialist in the Custom Solutions & Innovations team, he focuses on helping teams implement and optimize large AdWords accounts with their Display and Video advertising. Absolutely in love with digital advertising space and right now hooked onto Programmatic Buying!

    Apart from work, he loves being on roads, playing cricket, and hardly let a day go without doing Yoga.

    Karthikeyan Haldurai

    Session Agenda

    Online advertising is what keeps the web free and Display advertising is an important contributor. The internet is filled with so much clutter, it can make it hard for marketers to reach the right customers.

    Consumers consider, evaluate & advocate online. They spend 95% of their time on the web reading and engaging with news sites, blogs, general interest sites, social networks, email and so on. Display advertising reaches these users, placing the right ad at the right time to the right user – across millions of publisher sites.

    We’ll discuss the evolution of Display Advertising and how to make effective use of the so-called ‘Banner Ads’ for not just branding but also achieving the performance goals.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists