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People Centric Marketing – Create Impact by Putting People First
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
Data Science - Saturday - 10:30 AM
Course: Digital Marketing Master Course
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About the Webinar
Duration
60 mins
Day
September 29, 2017
Time
3:00 pm
Who is the Speaker?
Sakhee Dheer currently leads Digital Marketing for APAC Global Business Marketing at Facebook. In this role, Sakhee's focus is to educate, inform and excite Facebook's page owners and advertisers about using Facebook's family of apps meaningfully and effectively to reach their audience.
Prior to this role, Sakhee was leading digital marketing and analytics at Microsoft APAC. She was instrumental in building Microsoft's first social media operations center in Singapore along with leading end to end marketing measurement, integrated campaign planning, and marketing automation. Sakhee has previously done roles in business operations and customer experience and believes a good business professional is the one with diverse experiences.
In her spare time, Sakhee works with early-stage startups to share, co-create and build from zero to 1.
Sakhee Dheer
Key Takeaways
- Learn to think customer first to deliver the most value from your campaigns
- Build campaigns that reach their full potential
- Methodology to think about campaign planning, execution, and optimization
Session Agenda
The shift to mobile has transformed the consumer journey. More than 40% of online adults sometimes start an activity on one device only to finish it on another. This reflects that the role of Mobile in “People-Centric” Marketing is critical for success. The customer journey today is thus no longer linear, making it very challenging for marketers to reach customers at the right time and right place. In addition, what people consume online is very different from online habits a couple of years back.
By 2020, over 75% of the world’s mobile data traffic will be video. Thus, Marketers today have an uphill task of reaching customers effectively and delivering value at the point when they are expecting it the most. In this webinar, we will discuss how keeping people at the center of all your efforts will never fail to deliver. We will also talk about a few case studies where a people-centric marketing approach has helped reach business goals more effectively.
Who Should Attend?
