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Performance Communication: The Key to Creating Content that Inspires Action

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  • About the Webinar

    Duration

    60 mins

    Day

    April 7, 2017

    Time

    3:00 pm

    Who is the Speaker?

    A successful advertising and marketing leader specializing in traditional and digital marketing. With over 20 years of experience working in leading agencies and start-up digital environment.

    At Zeno, Ranjeev's role comprises of managing and expanding performance communication capabilities in India and the region with data and analytics at the heart of it. Furthermore, he is in charge of building and operating social media content hub and analytics capabilities for key clients to gather insights for real-time personalized performance communication.

    Ranjeev Vij

    Key Takeaways
    • How performance communication addresses contemporary CMO challenges.
    • Frameworks that enable putting performance communication to practice.
    • How brands are utilizing performance communication strategies to create engaging, relevant and effective content.

    Session Agenda

    This webinar will be an overview of performance communication, which enables marketers to undertake data-driven strategies for effective and engaging content. Starting with an overview of the reasons why performance-driven communication is inevitable in a world defined by content junk and reduced attention spans, it would delve into big data and how it is driving change, addressing the plethora of issues that CMOs of today face.

    While exploring frameworks that enable deeper engagement, demand generation, and behavior change, this webinar would demonstrate, via case studies, the inroads that performance communication has made, and what the future heralds for this field. An interactive audience exercise session would further give a hands-on demonstration on the way performance communication is practiced, and how it helps in cutting through content junk to resonate with audiences.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists