Performance Communication: The Key to Creating Content that Inspires Action

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    Duration : 60 mins

    This webinar will be an overview of performance communication, which enables marketers to undertake data-driven strategies towards effective and engaging content. Starting with an overview of the reasons why performance driven communication is inevitable in a world defined by content junk and reduced attention spans, it would delve into big data and how it is driving change, addressing the plethora of issues that CMOs of today face.

    While exploring frameworks that enable deeper engagement, demand generation, and behavior change, this webinar would demonstrate, via case studies, the inroads that performance communication has made, and what the future heralds for this field. An interactive audience exercise session would further give a hands-on demonstration on the way performance communication is practiced, and how it helps in cutting through content junk to resonate with audiences.


    Key Takeaways:

    1. How performance communication addresses contemporary CMO challenges.
    2. Frameworks that enable putting performance communication to practice.
    3. How brands are utilizing performance communication strategies to create engaging, relevant and effective content.

    Webinar Leader

    Ranjeev Vij

    Head - Brand Strategy and Digital Innovation, Zeno Group