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Online Orientation Session on

Personal Branding Using Social Media

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  • About the Webinar

    Duration

    60 mins

    Day

    March 23, 2018

    Time

    3:00 pm

    Who is the Speaker?

    Karthik Srinivasan is a communications professional with 18 years of experience in creating, building and managing perceptions of brands across agency and client environments.

    His experience spans around corporate communications, marketing communications, digital/social media marketing, public relations and employee communication for B2B (technology) and B2C brands.

    He is the winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

    His profile remained one of the most-viewed profiles on LinkedIn in India for 3 years in a row, across 2015, 2016 and 2017, under Marketing & Advertising/Communication.

    He also serves as a guest lecturer at:

    • Tata Management Training Centre's Leadership Development Program for IAS Officers
    • Indian Institute of Management, Bengaluru - Advanced Digital Marketing and Digital Marketing for CMOs

    Karthik Srinivasan

    Key Takeaways
    • Helps you do a personal social media audit
    • Showcases inspiring use of social media use for personal branding
    • Helps you plan your objectives of being on social media, with a purpose
    • Addresses the most often asked, ‘What do I share?’
    • Helps you decide on ‘where do I share?’

    Session Agenda

    With social media democratizing mass media (away from a few large corporations), we all have access to the same tools that the rest of the world does. That makes us responsible for what we say about ourselves. This used to be a static, work-related CV/resume in the previous era, but with social media, this is a dynamic, ever-changing personality-focused live profile.

    This live profile – an aggregate of what we say online no matter which platform – surfaces when someone searches about us. Given our rapidly decreasing attention spans, if you do not take charge of your own live profile online, chances are you won’t matter.

    This session is an introduction to plan the basics of your social footprint, learning about the best practices from social media stalwarts and adding social media personal branding as a 15-minutes-a-day habit.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists