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Online Orientation Session on

Quest for the Perfect B2B Lead Generation and Nurturing Cocktail

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  • About the Webinar

    Duration

    60 mins

    Day

    January 23, 2015

    Time

    9:30 am

    Who is the Speaker?

    For last 14+ years Anol is consulting B2B technology (Cisco Systems Inc, IDC Asia Pacific, HP, Dimension Data, StarHub etc.) on behalf of GetIT (Singapore), in the field of B2B marketing, lead & demand generation, lead nurturing, content marketing and social media strategy.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One etc. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has spoken as a keynote speaker and panelist at the major marketing conferences across the region including BMA (Chicago), Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore), MIS -NSMC, SiTF Workshop, etc.

    Webinar

    Quest for the Perfect B2B Lead Generation and Nurturing Cocktail

    Anol Bhattacharya

    Key Takeaways
    • Content marketing for Lead generation and Lead Nurturing
    • Marketing Automation
    • Sales Enablement
    • Measuring and Analyzing the perfect mix

    Session Agenda

    “50% of my marketing doesn’t work . . . I just don’t know which 50%”

    Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we’ll discuss the recipes of perfect cocktail for B2B Marketing – including content, social, search, and marketing automation, with examples and case studies from Cisco, Dimension Data, Visa Cybersource, etc.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists