The Secret to Search Engine Marketing Success in 2018

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    Duration : 60 mins

    With 2018 just around the corner, it’s time to get on the toes to start thinking about what to expect from Search Engine Marketing! During this webinar, we’ll highlight upon & discuss the trends & algorithms that will impact the search industry.

    Key Takeaways: 

    There is a paradigm shift happening in how we are searching. Let’s have a look at some of the secrets to boost Search Engine Marketing Success in 2018-
    • Voice Search: Future of internet will be hands-free & voice stimulated
    • Hashtag (#) search queries will increase:  You can search a hashtag and enter into the world of information and conversations around any topic
    • Mobile Search vs APP 2.0: Users are going to use app to discover information instead of searching on browser
    • Predictive Search: Artificial Intelligence will be able to figure out what information you need without you needing to ask for it.
    • Commerce Search & Advertising: Consumers are moving from intent-based searches to lower funnel by searching on commerce websites
    • Local Search: Local search leads to more focused traffic and considerably higher conversion

    Webinar Leader

    Prashant Nandan

    Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network