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Online Orientation Session on

The Secret to Search Engine Marketing Success in 2018

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  • About the Webinar

    Duration

    60 mins

    Day

    November 24, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Prashant carries over 10 years of expertise in strategic Digital Marketing, Media Planning, Media Buying, Content Marketing & Client Servicing. Part of centralized DAN (Dentsu Aegis Network) team called Amplifi that develops Intelligence, Investment and Innovation strategies for agency team and clients. We utilize our insights, forecast and strategic relationships to provide clients with a competitive marketplace advantage.

    Create go-to-market investment strategies across all Digital channels like display, programmatic search, social, mobile, content & integrated solutions. Focusses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client & agency performance & business results.

    Prashant Nandan

    Key Takeaways

    Let’s have a look at some of the secrets to boost Search Engine Marketing Success in 2018-

    • Voice Search: Future of internet will be hands-free & voice stimulated
    • Hashtag (#) search queries will increase: You can search a hashtag and enter into the world of information and conversations around any topic
    • Mobile Search vs APP 2.0: Users are going to use app to discover information instead of searching on browser
    • Predictive Search: Artificial Intelligence will be able to figure out what information you need without you needing to ask for it.
    • Commerce Search & Advertising: Consumers are moving from intent-based searches to lower funnel by searching on commerce websites
    • Local Search: Local search leads to more focused traffic and considerably higher conversion

    Session Agenda

    With 2018 just around the corner, it’s time to get on the toes to start thinking about what to expect from Search Engine Marketing! During this webinar, we’ll highlight & discuss the trends & algorithms that will impact the search industry. There is a paradigm shift happening in how we are searching.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists