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Social CRM – What, Why and How?

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  • About the Webinar


    60 Minutes


    December 24, 2013


    9:30 am

    Who is the Speaker?

    Sweta has a diverse experience from Analytics Consulting to Co-founding one of the leading Social Media Analytics product. She works across functions to ensure smooth management and business operations. At Simplify360, She spearhead the business development, partnerships, product vision and overall strategic and revenue growth of the company. Statisticians by education, She is completely data driven and result oriented.
    Her experience in skill set would include Social Media Analytics, Social Media Management, Online Marketing, SEO, SMO, Social Listening, ORM, building and fostering client relationships, nurturing a startup.


    Social CRM - What, Why and How?

    Sweta Sharma

    Session Agenda

    A lot has been talked about why social media is important and why it makes sense to invest in social media marketing but something that is of utmost relevance to organisations today is the need to have Social CRM integrated with their core business function. Social Media data when integrated with CRM analytics, unveils a completely new set of business intelligence which can not only help you understand your customers better but also help in making them your brand ambassadors. While traditional CRM systems enable the engagement via sophisticated workflow, Social CRM takes engagement to a whole new level allowing for multi channel interactions across business functions in real time.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists