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Online Orientation Session on

Social Media for Indian Businesses

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  • About the Webinar


    60 Minutes


    June 14, 2013


    9:30 am

    Who is the Speaker?

    Chirantan is a Senior Marketing-Communications executive with a Branding Advertising background, instrumental in driving awareness and shaping the reputation of the esteemed companies like APPLE, MTV, SONY (ACM), AT&T, AOL TIME WARNER and various other organizations. Chirantan leads Communications for Tata Consultancy Services Ltd. (TCS)'s Strategic Business Unit for SMB.
    Previously, he was CMO of JIS Group and Purina-Del Monte's social networking platform He also spear-headed creation of CapGemini's Offshore Marketing-Communication Center of Excellence Mumbai, Bangalore, Hyderabad, Kolkata and Madras. Chirantan's core competency revolves around Marketing Strategy, Branding and Digital Media.


    Social Media for Indian Businesses
    Digital Marketing Redefined by Big Data

    Chirantan Ghosh

    Key Takeaways
    • Social media is not a fad: Plan, Project and Reach
    • Social media: Agency vs In-House
    • Brand reputation management in social media
    • How to motivate CXOs and Employees to embrace your social media plan
    • How to use and measure Social Media ROI in service verticals
    • How to effectively use Social Media in product verticals
    • Q& A session (15/20 Mins)

    Session Agenda

    In this Webinar, Chirantan Ghosh will be discussing some aspects of Social Media for Indian Businesses.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists