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Online Orientation Session on

Social Selling For Our Community

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    60 mins


    March 11, 2016


    9:30 am

    Who is the Speaker?

    Apurva Chamaria: @a1purva

    Apurva Chamaria is the Vice President and head of global brand, digital, content marketing and marketing communications for HCL Technologies(HCL), a 7 Bn US$ global IT major. Under his leadership HCL became the fastest growing brand in the Interbrand top Indian brands league table for 2 years in a row (No. 18 in 2015) and debuted in the Brand Finance Global 500 2015 league table at No. 497 with a brand value of 3.1 Bn US$. In the last 2 years the HCL campaigns have won 70 prestigious global and regional brand and marketing awards. In his 11 years at HCL, he’s performed various roles including being CEO’s Vineet Nayar’s EA, Sales Director at HCL America driving business development and leading Marketing and Strategy for Enterprise Applications Business. 

    He has worked in various sales & marketing positions at Ranbaxy Laboratories (now a part of Sun Pharmaceuticals). He’s also been a journalist and a client servicing executive at an advertising agency. In various parts of his career he’s worked in Asia-Pacific, India, Africa, U.K. and North America.

    He's also a regular speaker at conferences like IAMAI MarCon, DMAI GMAW, Oracle Cloud World, LinkedIn Tech Connect, Microsoft Ignite, Paul Writer Great Indian Marketing Summit, Hindustan Times Top 50 Brands, Exchange for Media Pitch Top 50 Brands etc. and teaches a full credit digital marketing course at the Indian Institute of Mass Communication (IIMC) & Great Lakes Institute of Management. He’s a member of the advisory board at Mudra Institute of Communications (MICA), Ahmedabad. He’s a columnist for the Pitch and Digital Market Asia magazines. His upcoming book “You are the key – unlocking doors through Social Selling” (Bloomsbury) hit #23 in the Amazon India Best-Sellers list* within 10 days of being launched in Jan 2016.

    He holds a double master’s in business management (PGP from IMI) and advertising (from IIMC, JNU). He completed his schooling from Mayo College, Ajmer.

    Gaurav Kakkar:  @gauravkakkar82

    Gaurav Kakkar currently heads the Digital Marketing team of HCL Technologies (HCL), a 7 Bn US$ global IT major.  He is globally responsible for online demand generation, digital platforms management of HCL

    Technologies, conceptualizing/ executing the global brand awareness campaigns and, aligning digital closely with the business. He also holds credit for developing various digital marketing propositions which are ready to be taken to the market for global companies.

    Under his leadership and distinctive ability, the Digital Marketing team has managed to win more than 70 awards and is considered as a vital contribution for HCL Technologies which has been regarded as the most awarded IT Services Company across the globe. He has also created a marketing measurement framework that has won the prestigious international ITSMA Marketing Gold Award, which is considered as the benchmark award for brand excellence in IT services.

    He has a strong enterprise technology background and holds experience in various industries including banking, finance, retail, publishing and capital markets. He has also led the Sales & Marketing process excellence team previously, which has been responsible for improving productivity of sales & marketing teams by providing world class platforms. Gaurav has spoken at various global conferences.

    Gaurav has also travelled across the world, coaching people with diverse backgrounds and cultures on social selling. Through this book, he is excited to share his learnings about the social selling with global sales and marketing leaders.

    He holds double masters and is an alumni of Virginia Polytechnic, USA



    Apurva Chamaria (VP & Head Global Brands- HCL) | Gaurav Kakkar (Digital Marketing Head-HCL)

    Key Takeaways
    • The Paradigm Shift to Social Selling
    • The Importance & Process of Social Selling
    • Different stages of social selling
    • How an individual can leverage social selling for different purposes like marketing, branding, lead generation and many more
    • Challenges faced by organizations in adopting social selling
    • How to ensure a successful launch of social selling program within an organization

    Session Agenda

    Whether it is a salesperson struggling to meet his quota, a love stuck lover trying to get introduced to his beloved, a young MBA looking for a job, an entrepreneur looking for funding, marketers trying to enable sales to generate leads on their own – everybody can benefit from understanding and learning the principles detailed in this book.

    With internet penetration and social media and mobile usage going through the roof, this book is a must-read guide that will help you open doors and create opportunities that you never knew existed.

    “You are the Key: Unlocking Door Through Social Selling” book has been written by practitioners who have implemented social selling for a $6 billion, G2000 Company spread across 31 countries. There were multiple learnings during the implementation which have been incorporated in the book.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists