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Online Orientation Session on

Going Global? Key Steps to Expanding Your Business Globally

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  • About the Webinar


    60 mins


    August 18, 2017


    8:00 pm

    Who is the Speaker?

    Alexia is the International Marketing lead at Trello, where she launched the product in 21 languages through an innovative crowdsourcing effort and now manages the international marketing efforts. She has previously helped numerous companies create expansion strategies for Latin America. Alexia has lived and worked in three different continents. She is originally from France and lives in Brazil.

    Alexia Ohannessian

    Key Takeaways
    • How to leverage crowdsourcing to expand into new markets?
    • An overview of Local and Global Marketing strategies in Brazil, Nordics, and France.
    • Case Study: How Trello expanded user experience from 1 to 21 languages in less than a year with little-to-no investment.

    Session Agenda

    In order to introduce your domestic business into the international market, you need to take into account a fresh set of parameters that will help you determine market standards and anticipate company performance. These factors may be irrelevant for a local business but could be crucial to cover for an international market.

    The performance of a particular product may vary from one market to the other, in this case, from domestic to international markets. Thus, doing your research is key.

    This webinar will give an overview on how to grow your business globally.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists