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Online Orientation Session on

The Discipline of Customer Acquisition via Social Media

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  • About the Webinar

    Duration

    60 Minutes

    Day

    March 19, 2014

    Time

    9:30 am

    Who is the Speaker?

    Mohit is a Product Manager for Adobe Social. He manages the social media content workflows & capabilities. Prior to Adobe, he was leading the digital B2C business for India's largest employability assessment test. In the past, he has spearheaded global award winning products at technology startups in the verticals of mobile video, financial inclusion and consumer electronics. He has also shaped India’s national policy on ragging (hazing) through his work with CURE – India's foremost anti-ragging organisation which he co-founded as a university student. He has filed several patents in the digital marketing space and has been awarded the graduation gold medals at both IIM Ahmedabad and IIT Bombay.

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    Session Agenda

    Social media has so far been a channel to engage & connect with audiences. However, as brands look to increase their investment in social channels, they are increasingly looking at social as a customer acquisition channel. In this webinar, we will discuss what it takes to successfully institutionalize customer acquisition via social media.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists