The Era of Brands as Publishers: Insights from Intel Social Content Strategy

This Webinar will cover the following aspects:

• Changing landscape of Social Content and need for Brands to adapt.
• Understanding the psychology behind why people engage & share content.
• Achieving a cohesive structure around brand personality, social tone and voice.
• Examples and Case Studies on Always-On and Social by Design Content
• Achieving an optimal content distribution strategy with owned, paid and earned.
• Establishing a purposeful brand image & central content strategy