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Online Orientation Session on

The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things

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  • About the Webinar

    Duration

    60 mins

    Day

    February 26, 2016

    Time

    9:30 am

    Who is the Speaker?

    Mandar, having an experience of around 8 years of experience in Digital Marketing – starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, a full-service digital marketing agency for startups & small businesses.

    At BriefKase (Brief: what clients give us, Kase: Our goal of doing exemplary work by turning client

    briefs to case studies), he lives and breathe digital marketing. Right from Social Media marketing to

    Conversion Optimization and everything in between, they provide digital consulting and execution

    services to their clients.

    Mandar Marathe

    Key Takeaways
    • What are the emerging devices/technologies & how do they affect consumer search/purchase behavior
    • Mobile Apps & how do we get them indexed
    • Optimizing content for Voice Search: Siri, Cortana, Google Now, et al.
    • Social Search: Facebook, Twitter & LinkedIn’s walled gardens.

    Session Agenda

    The Future of Search is about understanding user behavior online and offline. Consumer behavior is changing rapidly with users favoring mobile devices for research, comparison, and purchase of products/services.

    Over 100 million people already have Google Voice Search enabled (“OK Google”). Virtual digital assistants like Apple’s Siri & Microsoft’s Cortana are aggressively scaling up their technologies to answer complex questions.

    Augmented reality products like Oculus Rift & Google Glass are ramping up toward a mass consumer-level rollout. Wearable devices are in fashion – Whether it’s Samsung’s Gear S2 or the Moto 360, these devices are now an integral part of our pop culture.

    With the world moving toward an entirely new setup, mostly driven by context & by early adopters of technology, how do marketers create & optimize content for Search Engines of the Future?

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists