The Power of Engagement Marketing

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Happened on : November 25, 2016, 9:30 am (IST)

Duration : 60 mins

Social Media has completely transformed the way in which, consumers and brands interact. The impact is even more profound for Consumer Technology brands since anticipation builds in the Digital world and bulk of product research happens online.

Amit Doshi, Head – Consumer Marketing and Digital, Lenovo India will lead the webinar covering areas such as crowdsourcing, real-time content and use of influencers in Social media campaigns through concepts and case studies across categories at Lenovo India.