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Online Orientation Session on

The Power of Engagement Marketing

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  • About the Webinar

    Duration

    60 mins

    Day

    November 25, 2016

    Time

    9:30 am

    Who is the Speaker?

    Amit Doshi is marketing and sales leader with 13 years of diverse business & capability building experience in key innovation, brand marketing, digital, sales and customer development roles.

    Specialties: Strategic planning, Evangelising start-up initiatives, New to organization capabilities, Branding & Brand Architecture, Brand portfolio management, Digital, Social, Innovation, Strategic sales and channel development, Coaching and Talent development. 

    Currently, he Heads - Consumer Marketing & Digital at Lenovo. Offline and Online marketing responsibilities for India, Sri Lanka and Bangladesh.

    Recognition:

    • Gold at IAMAI Digital Awards, 2016 for Best Integrated Campaign
    • Gold at Abby awards, 2015 for Digital (Cause Marketing)
    • Gold at Emvies, 2015 for Branded Content
    • Bronze at Abby awards, 2015 for Microsite
    • Bronze at Abby awards, 2015 for Interactive Video
    • Bronze at Effies, 2014 in the Consumer Electronics category

    Amit Doshi

    Session Agenda

    Social Media has completely transformed the way in which, consumers and brands interact. The impact is even more profound for Consumer Technology brands since anticipation builds in the Digital world and bulk of product research happens online.

    Amit Doshi, Head – Consumer Marketing and Digital, Lenovo India will lead the webinar covering areas such as crowdsourcing, real-time content and use of influencers in Social media campaigns through concepts and case studies across categories at Lenovo India.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists