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Course: Digital Marketing Master Course
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About the Webinar
Duration
60 Minutes
Day
September 4, 2014
Time
9:30 am
Who is the Speaker?
Bhupendra is Chief Executive Officer of Simplify360 Inc., world’s leading Social Business Intelligence Company. Bhupendra started the company in Bangalore with his friends and has grown the company to become one of India’s finest Enterprise Tech Product Companies.
Simplify360 is now head quartered in New York, United States and have branch office in Bangalore, India. The product is sold in over 100 countries directly or through partners.
Bhupendra has rich experience in Analytics field and calls himself a data person. Before starting Simplify360, Bhupendra started an Analytics Consulting Firm, Marketelligent as its founding member.
Earlier Bhupendra worked for Global Analytics and Fair Isaac (now FICO) as Marketing Analytics Consultant.
Bhupendra is a passionate blogger and maintains blog named “Business Analytics”. He has also co-authored the books “Demystifying Twitter Marketing” and “Predictive Analytics – The Future of Social Media”.
He is a poet, sports enthusiast and one of the most influential internet personalities from India.
Webinar
The Social Enterprise of 2014
Webinar
Bhupendra Khanal
Key Takeaways
Key questions which will be answered are:
- How can you build a brand using Social Media?
- Listen first, campaign second. Or the other way round?
- Is Social Media part of Digital Media or part of broader Marketing and Communications?
- How to develop a Web Dominance Strategy around Social Media?
- How much is a good spend?
- What the KPIs for Social Enterprise and how to measure ROI on a regular basis
Session Agenda
The Social Enterprise of 2014 focuses on having Social Media as the core of Business Communication. The initiative is either headed by Chief Social Media Officer or Head of Social Media under the CMO. The Webinar will cover some of the difficulties companies face while moving from Corporate Communication and Public Relations to Community Management and Social Branding.
The webinar will cover the use of Social Media for different business scenarios Social Media Listening and ORM, Social Media Marketing, Branding and Customer Service around Social Media etc and take to the stage of Social Enterprise. You can expect some real-life examples and case studies.
Who Should Attend?
