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Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition
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Digital Marketing - Wednesday - 3PM & Saturday - 11 AM
Data Science - Saturday - 10:30 AM
Course: Digital Marketing Master Course
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About the Webinar
Duration
60 mins
Day
December 4, 2015
Time
9:30 am
Who is the Speaker?
Sujit Thomas Zachariah is the founder and CEO of Nifty Window, a leading hyper-local discovery and online-to-offline conversion driving platform for brands with brick & mortar presence. At Nifty Window, Sujit leads strategy, product management and business partnership efforts. Prior to co-founding Nifty Window, he was a Product Director at Yahoo! US, where he led merchant experiences across Yahoo! Small Business and Yahoo! Local. He also brings extensive experience working on innovative products at Gartner, Intel and CGI. He has authored six patents/trade secrets and over twenty journal/conference publications. He holds a MBA from Yale University and a Ph.D. in Computer Science and Engineering from State University of New York at Buffalo.
Sujit Thomas Zachariah
Key Takeaways
- Know about this often-untapped, yet unique opportunity for offline brands compared to pure-play e-commerce players
- Learn the three elements critical to leveraging digital channels beyond traditional methods for new customer acquisition
Session Agenda
Driven by the rapid adoption of smartphones enabling powerful new experiences on-the-go, consumers are increasingly looking for options to fulfill their buying needs in their local vicinity. For brands across business verticals with brick and mortar outlets, whether it is owned, franchised or dealers, this offers unique opportunities to leverage their offline network assets. In this webinar, Sujit Thomas Zachariah, CEO at Nifty Window, an online-to-offline customer acquisition platform used by leading brands such as Domino’s Pizza, Unilever, Harley Davidson, Decathlon, Future Group, Titan, Aditya Birla Group and Kotak Mahindra Bank shares how to leverage digital as a means to attract and acquire customers to offline stores.
Who Should Attend?
