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Online Orientation Session on

Top 15 Hacks for a Winning Content Marketing Strategy

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  • About the Webinar


    60 mins


    December 13, 2019


    3:00 pm

    Who is the Speaker?

    Suma Nair is awarded 'Most Influential MarTech Leader' by World Marketing Congress, twice in a row. She is ranked among Top 50 Content Marketers in India and among Top 100 Digital Marketing professionals in India by Paul Writer. Over 20 years of experience working without boundaries of functions and designations to drive change across globally as well as in specific markets/verticals. Responsible for running global company-wide programs across channels. Expertise in driving strategic global marketing initiatives with overall responsibility of growing solution areas and functions within multinational organizations. Strong interpersonal skills with a flair for managing multi-cultural, multi-location and diversely skilled team members.

    Suma Nair

    Key Takeaways
    • Importance of Content Marketing in today’s business and how brands should leverage it.
    • 15 Tips on building a great Content Marketing strategy.
    • Examples of great content marketing strategy execution.

    Session Agenda

    Today’s customer is informed, intelligent and intuitive, hence traditional methods of marketing may not work the way they used to. This is where Content Marketing plays a crucial role as it helps the brand demonstrate its expertise and allows it to connect with and educate customers. This, in turn, helps in building trust and loyalty to the brand as customers can make an educated purchasing decision. It is a given that today’s evolved customers expect this from the brand they interact with.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists