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Unleashing the Power of Modern Marketing

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  • About the Webinar

    Duration

    60 mins

    Day

    July 29, 2016

    Time

    9:30 am

    Who is the Speaker?

    As Director Marketing at Microsoft India, Hitu leads the Commercial Marketing team that generates marketing led revenue through cutting-edge digital, social, in-person and immersive campaigns. Her team delivers campaigns across businesses including large enterprises, small and medium business, industry, and public sector; with audiences including CXOs, Line of Business Heads, Govt. Bureaucrats, Policy Makers and IT Professionals .

    A keen Mar-tech, big data & analytics enthusiast; she believes that forces such as data, technology and content can be harnessed by marketers today, to deliver more meaningful and impactful customer experiences at every touch point along the decision and usage journeys

    With ~17 years across multiple roles in three companies : Microsoft, McKinsey and 3Com, Hitu has gained expertise in Problem solving, Business Strategy & Operations, Brand Strategy, B2B Marketing, Marketing Communication, Channel and Business Management. A FMS (Faculty of Management Studies) alumni, she is known for her enthusiasm, focus, fun-yet-professionally guided modis operandi with a strong ability to challenge the status quo and think innovatively! A stickler for quality, she believes the journey is every bit as important, not just the end!

    Hitu Chawla

    Key Takeaways

    Key Takeaways

    1. The shift from CMO to CMTO (Chief Marketing Technology Officer)

    2. Digitization of Marketing & what it means

    3. The case for

    • Data Driven Marketing
    • Social Advocacy
    • Content Led Experiential Marketing

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists